Our Story

The Visionaries Shaping Ripehouse Advisory

At the heart of Ripehouse Advisory’s success are the visionary leaders who have dedicated their expertise and passion to revolutionizing the property investment industry. Meet the individuals who have brought their unique skills and insights together, propelling Ripehouse Advisory to the forefront of data analysis and property acquisition in Australia.

Jacob Field

Chief Executive Officer

Having exited the 9-5 grind through property investment at the age of 32, Jacob Field embarked on a mission to revolutionize the property investment industry. Combining his expertise in software engineering with his love for property, he established Ripehouse Advisory as Australia’s premier data analysis and property acquisition company. Jacob’s profound insights and expertise have been recognized by prominent media outlets such as Australian Property Investor Magazine, SMH, Money Magazine, Herald Sun, and the Daily Telegraph.

Anna Cooper

Chief OPERATIONS Officer

Anna brings a wealth of experience and a deep understanding of the property investment landscape. With over a decade of expertise in property research, communications, and personal investment, Anna is passionate about delivering quality content to our readership. Her role as the former Managing Editor at Australian Property Investor Magazine has equipped her with insights into the industry’s pulse and a commitment to providing valuable and reliable information to investors.

Together, Jacob Field and Anna Cooper form a dynamic duo that drives the vision and mission of Ripehouse Advisory. Their unwavering dedication, combined expertise, and commitment to empowering property investors have earned them recognition as leaders in the field.

The Birth of “THE LEGACY SEQUENCE”

Through his role as the operator of Australian Property Investor Magazine, Jacob Field gained invaluable insights into the heartbeat of the Australian property investment industry. It was during this time that he noticed common mistakes and pitfalls that investors repeatedly fell into. These observations fuelled his determination to develop a unique system that would rectify these market failures and empower everyday Australians to build wealth through property.

Driven by a desire to eliminate these market failures and offer a comprehensive solution, Jacob Field founded Ripehouse Advisory in 2011. This marked the birth of the revolutionary “THE LEGACY SEQUENCE” ™ —a holistic approach to property investment. Drawing upon his own successful property portfolio, Jacob meticulously crafted a system that enables investors to make informed decisions, build their portfolios strategically, and ultimately leave a lasting legacy for their loved ones.

Empowering Investors

 

Ripehouse Advisory’s primary objective is to ensure investors avoid the mistakes that often plague the industry. By providing meticulous data analysis, personalized strategies, and expert guidance, we equip our clients with the tools they need to navigate the property investment landscape with confidence. Our mission is to empower investors to make informed decisions, avoid costly pitfalls, and unlock the true potential of their investments.

The identification of market failures within the property investment industry became the catalyst for the birth of Ripehouse Advisory. Through our founder’s keen observations and unwavering commitment, we recognized the need to rectify these failures and offer a transformative solution. Our dedication to addressing common mistakes, empowering investors with personalized strategies, and guiding them through the complexities of property acquisition forms the core of our mission. Join us as we continue to inspire change, correct market failures, and empower property investors to achieve their financial aspirations through Ripehouse Advisory’s groundbreaking “THE LEGACY SEQUENCE” ™. Together, we will pave the way for a future where investors thrive and build lasting legacies.

The Data-Driven Mastery Behind Our Property Selection

Our commitment to excellence in property investment is backed by a meticulous due diligence process. As pioneers in the industry, we’ve developed a cutting-edge algorithm, comprising 27 core metrics, to evaluate and rank every suburb in the country. This algorithm, honed since 2015, has consistently delivered market-leading results. Our internal procedures involve scrutinizing over 15,000 suburbs, filtering them through our algorithm, and meticulously vetting each location for potential risks or drawbacks. Only one in every ten suburbs makes it through this rigorous approval process. Once approved, our state-of-the-art internal search engine kicks in, meticulously analyzing on-market opportunities in these chosen locations.

We delve into a treasure trove of data, including property details, historical listing prices, and unique metrics such as the Sweet Spot score for streets, guiding us towards areas with 25.9% higher capital growth. With over 3,000 properties under constant review, we meticulously select, evaluate, and process approximately 50 to 70 properties each week, ensuring they meet our stringent due diligence criteria. Our commitment to excellence extends to every step, from the initial vetting to detailed checks on flood zones, block slope, and even vendor distress indicators. Our focus on quality over quantity has led to an average one-year recoup of capital percentage of 150%, showcasing the effectiveness of our approach. 

Join us in Shaping a Prosperous Future

At Ripehouse Advisory, we are driven by a profound sense of purpose—to empower property investors and build legacies for generations to come. We are poised to redefine the property investment landscape in Australia. Join us on this transformative journey as we continue to innovate, educate, and inspire investors to achieve their financial aspirations through strategic property acquisition and the unparalleled wisdom of “THE LEGACY SEQUENCE” ™. Together, let’s shape a future where property investment becomes a vehicle for generational wealth and lasting legacies.